Kerala State Horticultural Products Development Corporation (Horticorp) started a new strawberry processing unit in Munnar. Visitors can buy a range of processed products made from strawberry cultivated by local farmers. With this initiative Kerala make its debut in the country's strawberry export market .
Apart from strawberry preserve, the unit will also manufacture other value added products like strawberry jam and squash. During the off season period for strawberry, it can process other fruits like mango, peach, plum, pear, apple and passion fruit, grown by farmers in Vattavada, Kanthalloor, and Munnar, under a fruit belt programme taken up by State Horticultural Mission Kerala (SHM-K.)
Horticorp will procure the strawberry directly from farmers. Strawberry varieties like Winter Dawn, Sweet Charlie, Camerosa and Festival are cultivated organically in 625 acres in Munnar and other parts of Idukki. The fruit is harvested from February to mid- May.